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Designing a web site is one thing, being found by the search engines and directories is another. It has been proved that search engines, and let us talk in particular about Google , are used very often to find websites. But appearing on top for the keywords you are interested in, is not easy and can certainly not be treated as an exact science. Google uses a variating algorithm to index your website. In this algorithm it will take some specific parameters that are evaluated as less or more important. On some of these, the website designer has an impact, on others you have an impact yourself, such as taking care of links on other websites.
What can Studio Emma do for you?
The steps of a good Search Engine Marketing
1. Analysis
Studio Emma can check on your request the search results of the keywords that are important to you. The result of this analysis is a series of suggestions that will really make the difference.
2. Preparing the web site
In order to lead the search engine through your website and in order to let him find the keywords that are really important to you, the web designer should take in account some basic rules. So this effects the structural set up of the website and also the exact use of keywords on the right places.
3. Introduction web site
We take care of an introduction on the most important search engines and the directories that may be important for you. Some directories are sector related. On these directories a manual introduction is often required. But there is also the automatic introduction, so we can create a lot of links to your web site, something what search engines are very sensitive to.
4. SEM succession
Thanks to the alternating algorithms and also due to the fact that the website and the internet changes, a long term evaluation is important to keep on creating good results.
5. Google ad words
The succes of the Google ad words grows very fast. This guarantees you a very good position (right hand column) for the keywords of your choice. But each time someone clicks on the link, you will be the one who pays for it. The advantage of the system is that you can make up the budget you want to spend on this yourself. Studio Emma would be pleased to help you with creating the campaigns and installing your account.
6. Banner management
Getting a lot of visitors is always important for your website. But when you work with advertisers on your website, you have to be able to provide them statistics of the movements and certainly what the click through rates are concerned. For this Studio Emma can install a system which makes it possible to manage the banners and to communicate the results to your advertisers.
7. Publicity
Studio Emma is familiar with important advertising service suppliers or can look for interested partners within your sector. Via our call center and personal contacts we will certainly be able to sell your ad space on your site.
Conclusion:
Studio Emma helps you to book the best search results. |
